Wednesday, July 29, 2009

The Long Tail

Two books that were insightful are:

The Long Tail

The global economies of scale created by Long tail is enabling companies to serve niche customers and the bottom of the pyramid in a cost effective manner

Tuesday, July 21, 2009

Strategy/Marketing Management Frameworks

I have always found the following links helpful - lots of frameworks that can be leveraged while thinking about business problems

Proven Methods
Value Based Management
12Manage

IT Investment framework used in Federal Agencies

The framework used in federal agencies are: http://www.cio.gov/documents/ValueMeasuring_Methodology_HowToGuide_Oct_2002.pdf

This is very useful methodology in developing a business case for IT investments

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